Will Smith has teamed up with Disney and The Make-A-Wish Foundation to launch the #FriendLikeMe campaign, to celebrate the release of Disney's new live-action remake of Aladdin, starring Smith as Genie.

The campaign encourages people to answer the question 'If you were the Genie and had the chance to grant three heartfelt wishes for someone, who would you share them with?' by tagging a friend on social media, and for every post using the hashtag #FriendLikeMe from April 30 until May 24, Disney will donate $5 up to $1m to The Make-A-Wish Foundation, to help grant wishes for critically ill children around the world.